"THE GREAT EQUALIZER"
TV - SOUND & MOTION IN A BOX
Television - the greatest baby sitter of all time - is the most believed and
trusted, and - at the same time - the most condemned and criticized communications medium
in the world. It's on-the-spot, giving us the opportunity to see immediately what's
happening while it's happening -- from news and sporting events to talk shows and soaps to
product demonstrations, - from anywhere in the world. It lets millions of people discover
their world, and many times themselves in the process. Television is the essence of 20th
-- and probably 21st -- century mass communication. TV has brought about a cultural
revolution the likes of which will never be fully measured!
Television -- combines the right mixture of sound, sight, color and colour and
emotion. Add in today's special effects and electronic wizardry, and you can have
virtually anything -- and everything!
It grows even further with the addition of Cable TV. It even appears a
good synergy will solidly develop between Television and the Internet!
The medium is pretty well beating out all other advertising media expenditures
-- with the exception of newspaper, as it delivers both the mass audience and a select
demographic - depending on the program that is viewed.
Television can combine emotional involvement in its stories - opening up the
viewer to all the creativity an advertiser can put together. Because of television's
personal face-to-face sales pitch -- like a newspaper or magazines full page advertisement
effectiveness -- in that only one message runs at a time. I guess you could say that TV is
a "Great Equalizer", putting the biggest and the smallest on the same
stage, same spotlight, where only the sincerity, quality and meaningfulness of the message
The power of Television, properly used , can be a major player in the fight for
creating good business traffic.
It can, with its intrusiveness, reach customers never exposed to your newspaper
advertising and therefore, can drive "new customers" to your store or place of
While the process is already underway, Television -- like radio had to do -- is
specializing and targeting specific lifestyles and demographics. Eventually all will be
served, and this brings even greater opportunities for advertisers and television
programmer's. Bottom line: Television probably belongs in your media plan!
TELEVISION ON THE
- Toronto, Ontario
KNBC - Los
Buffalo, New York
Cable News Network - U.S.A.
- Cable - Canada
"GOOD REASON'S TO USE THE MEDIUM"
- Reaches nearly every household in each market.
- Prospects can be reached due to heavy viewing each week.
- It can target well offering programs for many different groups.
- The message is delivered right to the relaxing viewer.
- It can involve the viewer by communicating in human situation terms.
- Creativity with sight, sound, color, music, motion and emotion.
- It creates and multiplies face-to-face selling power.
- Your message appears as a full page to your potential customers.
- Tie-in possibilities are endless. e.g.- Displays can be associated with your TV theme
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