Since 1995, Benchmark Communications has been dedicated to delivering effective sales & marketing, media buying services, business development, advertising, promotion, internet marketing and web site creation & design services, at exceptional value.   Our specific areas of expertise are geared primarily to offline and online businesses within the retail, travel, service, broadcasting and manufacturing sectors in Canada and the United States.

Benchmark Communications can help you and your business achieve marketing and advertising success, through closely integrated combinations of media at more reasonable cost than traditional advertising agencies and marketing companies.   We'll also create and design no-nonsense, but effective quality web sites for companies wishing to conduct business on the Internet --  and do it at exceptionally affordable rates.  For a detailed list of our services please click here.   For a free marketing analysis and quote,  please go to our how can we serve you page and complete our brief online form.

In order for you and your company to be successful in business today, it's vital that you have a marketing advantage. You must be on top of the market with the right message, directed to a properly targeted audience. The methods by which a business can now communicate (faster, more effectively and cheaper than ever before), means newer approaches are required to get the best out of the new technologies and non-traditional media.  But it's important to continue to maximize traditional media (radio, television, newspapers, public relations techniques, etc) as effectively and cost efficiently as possible.

If you operate a business that requires advertising, sales & marketing or internet assistance, please look through our web site.  Take advantage of the free advertising and marketing advice we have included online for your use.  Then contact us to determine exactly how we can be of assistance to you and your business.   If you'd like to go directly to our complete Web Site Index and Online Marketing page, please click here!

Thank you for visiting.

President
Benchmark Communications

Our Traditional Media segment deals exclusively with the newspaper, radio and television industries.  We have allocated a separate page to each of these mediums, and every page contains useful information you can use.  This information will give you a clearer understanding of how each of these traditional mediums can work for you, and the strengths of each as well.  You'll also learn how radio, television and newspapers can, and in most cases should, be included as integral components in almost any marketing and advertising plan.

Newspapers have always been, and will probably continue to be utilized by the the large majority of commercial businesses.  It is a solid, reliable advertising tool, which should be considered as part of any media plan. 

Radio (both AM and FM), is an effective cost efficient advertising and promotional medium.  The most portable media, radio can be utilized alone or be combined with other media for great advertising success. 

Television is an incredible sound and motion advertising vehicle.   While fragmentation of the television audience continues to experience change, it is an incredibly powerful advertising tool.

Benchmark Communications also has a number of effective non-traditional media scenarios that might just be perfect for your business, as well.  Everything from pizza box and light show advertising, to special event marketing and promotions.

In the Featured Pages segment of our web site, you'll receive useful information applicable to the effective and successful marketing of a company, both Online and Off. 

First, the Advertising & Marketing section provides you with a general, but solid overview of business advertising and marketing.  The Marketing & Advertising or "Getting Your Business Noticed" section, explains in uncomplicated language the various media tools available to you and how to make use of them, whether your business is Online or Off.   Today's Technology, deals with the Internet and how it can be used as an effective online marketing and commercial business tool.  Finally, our Web Links page supplies you with a large number of business and general interest links, also a few with some entertainment value.

To view the contents of our entire web site, please go to our Site Index page by clicking here!